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More about Lawrence

In his research, Lawrence has explored the emotional consequences of psychological distance, how people find pleasure in unpleasant experiences, and why bodily states shape mental outcomes. Recently, he has turned his attention toward understanding how consumers’ choices are impacted by the pursuit of meaning in the marketplace.

His papers have been published in the Journal of Consumer Research, Psychological Science, and Science, amongst other outlets. Popular press accounts of his work have appeared in the New York Times, NPR, BBC News, and Harvard Business Review. Currently he serves as an Associate Editor for the Journal of Consumer Research. He was recognized as a top MBA teacher in 2020. He completed his doctoral studies at Yale University.