ABOUT
LAWRENCE
Lawrence Williams is a consumer psychologist who studies the influences of emotions, environments, and goals on behavior. His expertise lies in understanding when, why, and how the unconscious mind shapes consumer choice.
SELECTED RESEARCH
The Pursuit of Meaning and the Preference for Less Expensive Options
Conceptualizing Consciousness in Consumer Research
The Rise and Fall of Humor
These ongoing projects span the boundaries of academic research and practical intervention. Please reach out to learn more or discuss!
01
BEAM: The Black Experience of the American Marketplace
02
CWP: Connect with Purpose
03
W-P: Unconscious Culture
Projects
SPEAKING
Looking for a skilled and engaging speaker? Lawrence delivers bold, dynamic presentations to academic and corporate audiences alike